Showtime Studio & Coffee: A Place for Music and Connection
Building community in a historic local building
Showtime Studio & Coffee is creating something new out of a building with a long legacy in Roseville.
The building across from the Roseville Fire Station at 2700 Lexington Ave N has been part of the fabric of Roseville for over a century. In the 1920s, the Carrier brothers—Al and Art—and their wives—Rose and Martha Reiling (also sisters)—opened their first grocery store and gas station there. It expanded in 1939 into a larger store, and added a car repair pit and a tavern. In the 1960s, the tavern was converted into a hardware store. When the Carriers retired in 1972, the store was sold to Art and Martha Carrier’s son Richard, who continued the hardware store until the early 1990s.
In 1991, the building was sold to Ron Kadera whose bike shop County Cycles was in business on that corner for almost 30 years. It closed in the fall of 2019 and then was briefly used as a consignment furniture shop called Marva’s Place.
Then in 2022, Matt and Megan Sieberg bought the building for what would become Showtime Studio & Coffee, fulfilling a dream they’d been planning and saving for over the last ten years. It took at least a year to renovate the building and then they slowly started to fill it with music and small events.
“We knew we were going to do music lessons. As we spent more time here, we were learning it could be used in more than one way. Music. Coffee. To help bring people together. Dance. Art. You name it. It’s kind of evolved in the time that we’ve had it,” Matt said.
This summer, the business unveiled new signage—all part of what Matt jokingly called their “Grand Slow Opening.” As new business owners learning the ropes of owning and managing a music studio and coffee house, the Siebergs intentionally relied on word of mouth rather than advertising their business the first few years. Summer 2025 is really the first time it’s been more obviously open to the public in a big way, Megan said.
Building Community through Music
Matt had been teaching music lessons out of their home for fifteen years, as well as working in music departments at a Catholic church and a public school. Megan previously worked as a nurse in a large healthcare facility. They had a dream of owning their own jobs, instead of working for large organizations, and making a difference in the local community through music and the arts.
“We’ve lived in Roseville for ten years. There aren’t a lot of community spaces to meet or connect with people in our neighborhood,” Megan said. “So it was neat to start to learn how many artists and musicians and people of interest there are, that you’ve never had the opportunity or a place to interact with. Now there is a place for people to connect in that way.”
Matt oversees the music studio side of the business—managing music teachers and teaching some piano lessons too. Showtime offers lessons in piano, guitar, and drums for all ages and ability-levels. They are planning on adding lessons in voice, saxophone, woodwinds, and brass. Currently, all music teachers at Showtime are from Roseville. Some are parents, full time gigging musicians, or have other full time jobs. Matt wants to create an opportunity for musicians like them to be able to teach without needing to worry about the business side of things.
“They just show up full of energy and teach and students just show up and learn,” Matt said.
In addition to music lessons, Showtime hosts live music jams where musicians can show up and play music together.
“We get beginners and professionals and we set it up so that everyone can contribute to the tune that we’re playing,” Matt said.
An open music jam at Showtime in February 2025 | Video by Naomi Krueger ©The Roseville Reader
For example, the Twin Cities Ukulele Club has a Ukulele Jam every Thursday morning from 10 a.m. to noon. Showtime hosts an Open Blues Music Jam on Fridays at 10 am and an Open Funk Jam on Friday nights from 6:30 p.m. to 9 p.m. On Saturdays, come for a Cajun Music Jam or a Bluegrass Jam between 10 a.m. and noon.
“There are lots of jams at bars every night of the week. We’re the only blues morning jam. I just got laughed at by the members of the blues community—when they woke up in the afternoon they would laugh at me," Matt said with a grin. "We just have fun. We’re going to do it our way in the way we think is right."
Most of the musicians who come to the daytime jams are retired or self-employed, so the hours work well for them.
People who enjoy listening to music more than playing it are welcome to listen in on jam sessions, or come to a live show on Sundays. For instance, the guitar and vocal duo Cheap Date will be performing this Sunday, July 20 from 1 p.m. to 3 p.m. Tonight Tuesday, July 15, singer-songwriter Abe Partridge is performing at 6 p.m.
Outside groups rent space at Showtime Studio throughout the week too, keeping it a very busy place. Other music groups, dance groups, dog training walks, Quigong Practice, Slow Flow Yoga, and YWAM prayer and worship are some of the other regular events happening at Showtime Studio.
The Coffee Shop
A year ago in July 2024, Showtime launched the coffee shop, which Megan operates alongside some newly hired baristas. The coffee shop is currently open 7:30 a.m. to 6 p.m., every day except Mondays. Eventually, the Siebergs hope to keep the coffee part open in the evenings too, once they grow the business enough to sustain it. They plan on keeping it a sober hangout for musicians and the community.
“We’ve had an open mic for a recovery group. That was a ton of fun. We hope to have more regular open mic nights and other events for groups in our community that are sometimes overlooked,” Matt said.
Everything at Showtime Studio & Coffee—from the music, to the community events, to the dairy-free milk options and more—is intentional, but not meant to be activism for any particular lifestyle.
“We have great coffee. The plant-based milks isn’t the main thing. It’s really just a reflection of us and our values,” Matt said. For the Siebergs, a plant-based diet is how they choose to care for their health and the health of the planet.
There’s no up-charge for the dairy-alternatives and Megan and the other baristas love to help customers find new favorite drink combinations.
Arts Roseville
The first week the Siebergs owned the building, before any renovations had been done, lifelong Roseville Resident Bob Murphy walked through the door. Murphy is a photographer and a champion for the arts.
“He was instantly interested. He saw the space as an art exhibit venue. He had some art shows here and they were great. Then the focus became more music and dance,” Matt said.
Murphy, a board member for the local nonprofit group Arts Roseville, invited Matt to join the board. Being on the board has enabled Matt to connect with more local artists and build collaborations. The board now meets monthly at Showtime.
This month, work will begin on a mural on the northside of the Showtime building. The mural is a joint project between Showtime Studio and Arts Roseville, funded by a grant from the Roseville Area Community Foundation.
The mural will be painted by Nate Maliscke, who goes by the stage name BBoy Nate Crash. He is one of the breakdancers who comes to Showtime a couple of times a week who also happens to be a mural artist. Work on the mural will begin this month.
“It will represent all that we love about this city,” Matt said. It will be a colorful outdoor scene, showing off the the parks and activities beloved by Roseville residents, including things like tennis, pickleball, and ice skating as well as musicians, artists, and different styles of dance.
The Siebergs are full of enthusiasm for the future and love for their community, grateful to be able to make an impact in one small corner of Roseville.
“There are so many characters around this town and getting to know them is the real reward,” Matt said.
