The future is hazy for Roseville's HarMar Mall

What's happening with HarMar Mall?

The future is hazy for Roseville's HarMar Mall
Interior concourse of HarMar Mall over the noon hour on May 1, 2025 | Photo by Naomi Krueger © the Roseville Reader

Back in its heyday, HarMar Mall was a community hub, filled with local, family-owned businesses and people of all ages mingling, shopping, dining out, and enjoying entertainment. Those days are long gone, but not forgotten. Roseville residents frequently reminisce about the good old days on social media, sharing photos and stories of what HarMar Mall used to be and wondering what will become of the increasingly empty retail center.

HarMar Mall, named for and built by Harold and Marie Slawik, was one of the first enclosed malls in the country when it opened in 1963. It’s located at Snelling Ave and County Rd B, Roseville’s busiest intersection. The mall has changed owners multiple times over the years. Most recently, the mall was sold to Texas-based Fidelis Realty Partners for $50 million in 2022. Instead of revitalization, shops and restaurants have trickled out, leaving vacant storefronts and the occasional pop-up Spirit Halloween.

"We love HarMar. I don’t know what I would do on a Friday night without it,” Roseville resident Wendy Johnson said.