Potential redevelopment in the works for HarMar Mall
What's the latest on plans for HarMar Mall?
The fate of Roseville's historic HarMar Mall has been the subject of rumor and conversation among Roseville residents for years, with increasing questions over the past year as retailers have left in a steady stream.
Now there are new reports of plans to redevelop the mall.
Here's what we know right now:
Is HarMar Mall going to be demolished?
Maybe. We cannot confirm that this is happening for sure.
Axios reported on June 10, 2026 that they have obtained a marketing brochure created by mall manager and leasing agent JLL Management that describes "'a full scrape and rebuild of the existing shopping center' with tenants able to move in in 2028."
Axios also obtained a Fidelis site plan which shows a strip of retail spaces along the east side of the property, with Cub Foods store the only remaining tenant. According to Axios, the plan also "shows 30 row houses on the south side of the property, as well as several smaller restaurants and retail spots along Snelling Avenue and County Road B."
The Roseville Reader has not been able to independently verify this.
In April, we checked in with several of the remaining tenants and no one was able to confirm redevelopment plans with certainty. The larger remaining tenants have long term leases, some for at least 10 years. Others have short term leases and said they were not being renewed.
In March, Barnes & Noble told us they have no plans to relocate.
"We plan to continue operating as usual at this location and remain committed to serving our customers there," Janine Flanigan, VP of Store Design at Barnes & Noble, said in an email.
In an email obtained by The Roseville Reader, Elements Message told their customers on April 3 that they had been informed of a redevelopment plan that would include tearing down part of the mall where Elements is located (on the north side) and that their lease was guaranteed until June 1, 2026.
In a second email to customers on June 2, Elements Massage wrote: "We have recently been informed that this project timeline has been delayed, with construction now anticipated to begin sometime in the Spring of 2027."
They plan to stay in their current location for the foreseeable future.
What is mall management saying?
HarMar Mall security told The Roseville Reader that part of the mall would be demolished, but could not comment on specifics. Their sources were mostly mall walkers. JLL Property Management declined to comment.
Fidelis, the Texas-based company that owns HarMar Mall, has not yet returned request for comment.
What is the City of Roseville saying?
The City of Roseville has been in conversation with the mall owner on the conceptual level, but the city has not received any applications seeking land use approval for anything.
"Conceptual conversations have ranged from partial redevelopment to full redevelopment, but it is the City’s understanding these decisions have not been made," Janice Gundlach, Roseville's community development director told The Roseville Reader.
In general for projects like this, the city's involvement in plan approval could range from approving building permits, to reviewing requests for subdivisions, conditional uses, and/or variances. This would involve public hearings, planning commission meetings, and city council meetings.
"To date, none of these processes have been initiated and which processes are required depends on what the final plans are," Gundlach said.
Redevelopment of a mall can be complicated due the variety of leases for current tenants and the interest of potential new tenants.
"As such, marketing of the mall evolves over time and such marketing efforts are not indicative of finality of any redevelopment plan," Gundlach said.
The HarMar Mall land area is zoned for community mixed use, which is designed to encourage the development or redevelopment of centers that may include residential, office, commercial, civic and institutional, utility and transportation, park, and open space uses.
Past Coverage:
Naomi Krueger
Naomi Krueger
